Home
Local MX Track
New Vehicles
Pre-Owned
OEM Promotions
Rider Reviews
Catalogs
Parts Finder
Shopping Cart
Your Account
Wish List
About Us
Map/Hours
Service Request
Parts Request
Financing
Specials
Events
Photo Gallery
Industry News
Customer Survey
Testimonials
Guest Book
Employment
Links
Contact Us

About Us

Founded in 1978 by Jim and Evelyn Hester. The adventure started off from Jim and Evelyn when they got tired of all the areas dealers trying to sell them the wrong bikes and just plane did not know what they were talking about. So they bought out the Yamaha dealer in Trinidad CO. with everything they had in the bank and everything the bank would let them have, this high risk venture was a success!! They moved into a retail space at the north end of Raton at 223 N 2nd st and opened up in December of 1978.
With the nonstop efforts from Jim and Evelyn they grew, and word got out, and people would come from miles away to buy from people who knew what they were doing. "Service is #1" Jim use to say. "With out someone to tell you everything you need to know and a top quality service record no one wants to buy from you." With this hard work attitude Jim and Evelyn built a very strong foundation of there business. In 1995 there youngest son John Came to work for them in sales and service, shortly after that Connie, Johns wife joined the team to help Evelyn with the increase in business. The business grew and grew till they could not carry enough product, there demand had outgrown there small mom and pop business.
Finally in 1997 they decided to take on another franchise, but alot of work was in order, which one was good enough for there name. Once word got out there was franchises knocking on the door to fill the spot, Suzuki, Polaris, Kawasaki, Bombardie. The Hesters talked to all the surrounding dealers and asked "How does it stand up against Yamaha's? low or high maintenance, and how is the manufacture deal with you as a dealer" Every dealer that sold Polaris said "If you take on Polaris higher 5 more mechanics they break down alot!" Nope thats out, we dont want something that falls apart and cost more money for the customer. Suzuki was good but they did not have that big of lineup of product in ATV's and we needed that had a full selection like Yamaha did. We Finally narrowed it down to Kawasaki and in fall of 1997 Hesters took on Kawasaki and was able to keep up with the pace of product sales... For a short time.
In 1999 We were back to running out and having to buy product from all the surrounding dealers. The decision was made, We had to have a bigger place. We finally decided that building our own building was the ticket so planning began and by September 1999 the new building was finished. Grand opening was November 7th 1999 on a glorious day of 71 deg no wind and not a cloud in the sky!! The Hester's were blessed indeed. Here we are now in our building, built with everything we needed, the largest showroom in the area, the largest selection and the best service. Our service shop is larger then what our whole old store was. All though you cant please every one 100% of the time, we can please 98% of the people 100% of the time!! Yamaha Customer satisfaction 98% Yamaha service satisfaction 100% Kawasaki Customer satisfaction 92% Kawasaki service satisfaction 100% We do alot for our customers, we do our best for everyone, we do more for our customers then any dealer, we are streight forward and honest and we have the best staff. See for yourself, come on in and have a talk with us, we are a FULL service dealership, we cater to all aspects for our customers, we may not always be the "lowest price" (we are very competitive)but I garentee we are the "Best service" and THATS what matters!!

Hester's Motorsports, Inc
1190 S. 2nd Street Raton NM 87740
Phone: 575.445.3558 Fax: 575.445.9488

Biggest savings on new ATV's and motorcycles going on right NOW!!! Don't wait click the picture above for more!

Policies | Privacy | Terms | Site Map ©2010 Dominion Enterprises